Advertising Age Article Abstract
Google's 25% Share? That's Nothing
Ad-Revenue Dominance Evokes Days When Radio and TV Were 'New Media'
NEW YORK (AdAge.com) -- Google's fortunes are soaring, and so is its market share: The world's richest media company this year will pocket 25% of U.S. internet ad revenue, estimates market researcher eMarketer. But unprecedented domination of a sizzling new medium? Not quite. Google's share remains far below the shares of market leaders during the emergence of earlier new media: radio and TV. ...