Advertising Age Article Abstract
Hollywood Has Web Presence, but Doesn't Spend Much There
EMarketer Study Finds Studios Spend Just 3% Online, Below Average 5.7%
LOS ANGELES (AdAge.com) -- While some of the most talked-about online campaigns of the past several years have been created by Hollywood's movie marketers -- think "Blair Witch Project" and "Snakes on a Plane" -- studios are lagging behind other companies in their overall web spending. ...