Advertising Age Article Abstract
Not for the Faint of Heart: Crispin's Rules for Digital
Jeff Hicks Gives a Five-Point Guide to a Post-Interruption World
CHICAGO (AdAge.com) -- Interruption as a tool is obsolete. Let ideas find the medium. Great ideas, not channels, create buzz. Get comfortable with consumers messing with your brand. Business results are the only measure of success. Those five points are the new rules for the digital experience, according to the leader of the agency that's arguably done the most to re-write the advertising playbook. ...