Advertising Age Article Abstract
Want to Build Up Blog Buzz? Start Writing Checks for $8
PayPerPost Pushes Ethics Envelope With Ad Dollars for Positive Write-ups
COLUMBUS, Ohio (AdAge.com) -- Over the course of one month, Lynn Terry watched her PayPal account balloon to nearly $500 for simply blogging. "It's the easiest money I've ever made," Ms. Terry said. But to earn it she had to essentially shill for advertisers, from Epson inkjet printers to the software product Camtasia. In that month, Ms. Terry took 55 "opps" (opportunities) for an average of $8 each via the website PayPerPost.com, defined by its 30-year-old founder and CEO, Ted Murphy, as the "consumer-generated advertising network." ...