Advertising Age Article Abstract
Big Marketers Smell Money in Scent Technology
Mars, Pepsi, Others Add Aromas to Their Package Goods
NEW YORK (AdAge.com) -- In an effort to draw the attention of fragmented and ad-jaded audiences, major package-good marketers including Mars, PepsiCo, Kraft and Procter & Gamble are deploying scent technology to lead consumers by the nose. ...