Advertising Age Article Abstract
Madison Avenue Tightens Rules Regulating Children's Ads
Broadens Enforcement by CARU to Tackle Messages It Deems 'Unfair'
WASHINGTON (AdAge.com) -- Under pressure from Congress and consumer advocates to change how it markets products to children, the ad industry today unveiled what has been called the biggest revision of its children's advertising guidelines in 32 years and a separate initiative by 10 of the country's largest food marketers to devote most of their marketing dollars aimed at children at promoting healthier foods and lifestyles. ...