Advertising Age Article Abstract
YouTube Grows Up -- But What Does It Mean?
Bob Garfield Explores the Implications of the Video-Sharing Revolution
The price tag for YouTube, just to put the investment in perspective, is what Target paid for 257 Mervyns department stores and four distribution centers in 13 states, and just a bit more than WPP Group paid for the Grey Global Group advertising network with 10,500 employees in 83 countries generating $1.3 billion in revenue. Those, of course, are both profitable enterprises with vast fixed assets. YouTube's fixed assets pretty much consist of a video interface and a cool retro logo. So why is it worth nearly six times the gross domestic product of Micronesia? ...