Advertising Age Article Abstract
J&J to Throw $3 Billion Global Media Business Into Review
Giant's Push for Fresh Thinking Could Rock Agency World
CINCINNATI (AdAge.com) -- In a high-stakes pitch that could shake the standings of the largest media buyers and see one of the world's biggest ad spenders upend its marketing mix, Johnson & Johnson is preparing a global review of its $2.5 billion to $3 billion global media account. ...