A free look at data from the posters. Includes mobile trends, top video sites, ad networks and more.
Advertising Age Article Abstract
Consumers Cite Past Experience as the No. 1 Influencer When Buying
A Proven Brand Name Is a More Powerful Factor Than Price or Advertising
LOS ANGELES (AdAge.com) -- It's time to rediscover the true meaning of Christmas: shopping. So how do consumers decide what to buy? In a survey by GfK Roper Consulting, 83% of adults cited past experience with a brand as the most important factor in their purchase decisions. Quality and price -- issues often promoted in advertising -- ranked second and third. Personal recommendations came in fourth, highlighting the importance of word of mouth. ...