Advertising Age Article Abstract
I Want My a la Carte TV
How On-Demand Models Will Flatten the Playing Field
When HBO landed on the scene in the 1970s, it unwittingly pioneered consumers to subscribe to premium TV programming over copper cable wires. That was unheard of back then. Of course, it is now the norm when we sign up for cable TV. We expect to be presented with several packages, including deluxe networks such as ESPN, HBO or Showtime that require an additional fare. However, a new business model is emerging. ...