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Advertising Age Article Abstract

Hershey Co. to Produce Elvis Presley Candy

Limited Edition Designed to Boost Sagging Sales

By: Stephanie Thompson
Published: November 30, 2006

NEW YORK (AdAge.com) -- Fat Elvis might have put deep-fried peanut-butter-and-banana-sandwiches on the map, but Skinny Elvis is getting the spotlight as Hershey Co. turns to the King to shake up Reese's sales. ...

Full Article Word count: 573

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