Advertising Age Article Abstract
Hershey Co. to Produce Elvis Presley Candy
Limited Edition Designed to Boost Sagging Sales
NEW YORK (AdAge.com) -- Fat Elvis might have put deep-fried peanut-butter-and-banana-sandwiches on the map, but Skinny Elvis is getting the spotlight as Hershey Co. turns to the King to shake up Reese's sales. ...