Advertising Age Article Abstract
NBC Has No Plans to Be Portal or Ad Agency
VIDEO: Digital Chief Beth Comstock at Media Mavens Awards
NEW YORK (AdAge.com) -- NBC is not trying to be a portal. That was the word the company's digital chief, Beth Comstock, gave advertisers yesterday afternoon at Advertising Age's Media Mavens award luncheon, where Ad Age Associate Publisher Scott Donaton grilled her on NBC's online ambitions, whether the network was infringing on agency territory with a new plan to help develop viral videos for marketers and if she could envision a pay model for broadcast TV. ...