Advertising Age Article Abstract
Anheuser-Busch to Distribute InBev's Imported Brands in U.S.
Deal Includes Promotional Responsibility for Stella, Bass Ale, Other Brews
CHICAGO (AdAge.com) -- Anheuser-Busch Cos. has cut a deal with InBev USA to distribute its stable of imported beer brands, including Bass Pale Ale, Beck's and Stella Artois, within the U.S. The deal gives A-B and its network of distributors access to an import portfolio that is the world's largest by volume at a time when import sales are badly outpacing domestic macrobrews. ...