Advertising Age Article Abstract
Time-Shifting Could Cost Broadcast TV $600 Million
The Great Commercial Ratings Debate, Round 6
NEW YORK (AdAge.com) -- Nielsen Media Research CEO Susan Whiting spearheaded the latest industry get-together on the great commercial-ratings debate yesterday and revealed data that underscored just why broadcast networks are so eager to shift away from program ratings to a new currency, one based on advertising ratings. ...