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Advertising Age Article Abstract

The Dying Page-View Metric

The Dirty Little Secret No One in the Advertising Business Wants to Talk About

By: Steve Rubel
Published: December 11, 2006

As we all are quite aware, underneath the internet advertising economy is a key metric that dictates how properties are valued and how online media is bought and sold: the page view. While it's not the only way to measure the health of a site, it's still very popular. Unfortunately, the trusty page view is on life support, and I give it four years to live. ...

Full Article Word count: 402

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