Advertising Age Article Abstract
The Dying Page-View Metric
The Dirty Little Secret No One in the Advertising Business Wants to Talk About
As we all are quite aware, underneath the internet advertising economy is a key metric that dictates how properties are valued and how online media is bought and sold: the page view. While it's not the only way to measure the health of a site, it's still very popular. Unfortunately, the trusty page view is on life support, and I give it four years to live. ...