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Advertising Age Article Abstract

What We Should Learn From Sony's Fake Blog Fiasco

A Debate Over False Marketing Practices

By: Noelle Weaver
Published: December 18, 2006

Sony and agency Zipatoni have come under fire for one of their marketing tactics for the Sony PSP. Sony has added its name to a growing list of flogs [fake blogs] including McDonald's, WalMart and Lonely Girl 15, that are being called out by consumers. ...

Full Article Word count: 676

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