Advertising Age Article Abstract
'Cosmo' Girl Seeks 'Men's Health' Guy
Magazine Editors Switch Columns for May Issues
NEW YORK (AdAge.com) -- Here's a meeting of the minds: Cosmopolitan and Men's Health are plotting to swap editors for their May issues, giving Dave Zinczenko his way with a special section of Cosmo and Kate White a section of her own in Men's Health. The reason? To give each editor a chance to talk about the results of an unscientific poll inquiring after readers' perfect opposite-sex mates. ...