Advertising Age Article Abstract
Search Davids Take Aim at Goliath Google
Wikia, ChaCha, Ask Set Sights on $20.7 Billion Market
NEW YORK (AdAge.com) -- Alison Agre recalls the first time she used Google -- it was 2001, and she was a college senior. Her older brother asked, "Haven't you used Google yet?" And she was hooked. Today, she's downloaded the Google toolbar onto her computer, and when she's on MySpace, she uses the search bar "powered by Google." When she flips open her laptop and launches a browser, the MSN home page pops up, but she usually bypasses its engine and instead heads to Google for a search. ...