Advertising Age Article Abstract
Behind the Epidemic of Lousy Viral Campaigns
Me-too-itis Hobbles Too Many Marketers' Efforts
Most of the online viral ad campaigns you hear about and see these days have one thing in common: They suck. And there's a reason for that: They are not the end result of an actual idea or strategy but are born of a desperate desire to do something, anything, in the new-media space. ...