Advertising Age Article Abstract
Deal With CBS May Prove Google's Move Into TV
Wide-Ranging Talks Include Radio, Local TV Spots, Licensing Fees
NEW YORK (AdAge.com) -- The least-surprising pact Google likely will do all year is an impending one with CBS. The two have held serious talks during the past several weeks, with a radio agreement all but sewn up, and are in heavy negotiation for other content and inventory deals. ...