Advertising Age Article Abstract
Bring Out Your Dead: Crispin Resurrects Orville Redenbacher
How Not to Sell Popcorn 101
I'm not a typical Crispin hater (i.e., a jealous creative who wished I could have a shot to do work like that), but the agency has crossed the line with its new spot for Orville Redenbacher popcorn. When Crispin first won the account, I joked privately that they'd dig Orville Redenbacher from the grave. Well, that seems to be exactly what the agency did. ...