You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Will Google/CBS Start an Online Media-Buying Auction? AWNY Panel: Initiative's Spengler Expects Deal to Deliver One By Abbey Klaassen, Published on January 18, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.