Advertising Age Article Abstract
AOL Lets GM Own 128 Pieces of Broadband Content
Deal for New Online Video Channel Hints at Portal's Branding Model
NEW YORK (AdAge.com) -- When AOL launches its series of broadband channels under the Living banner, which will include how-to programming from chef Tyler Florence and home improvement guru Eric Stromer, General Motors Corp. will have plumb placement in an integrated deal that the portal's sales chief calls "indicative of future ad deals." ...