Advertising Age Article Abstract
Wendy's Taps Publicis Shops for $300 Million Account
Saatchi Takes Creative, MediaVest Gets Buying and Planning Duties
NEW YORK (AdAge.com) -- Wendy's is moving its $300 million creative account from Interpublic Group of Cos.' McCann Erickson to Publicis Groupe's Saatchi & Saatchi, and Saatchi sibling MediaVest will handle media buying and planning responsibilities, the marketer said today. ...