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Advertising Age Article Abstract

Wendy's Taps Publicis Shops for $300 Million Account

Saatchi Takes Creative, MediaVest Gets Buying and Planning Duties

By: Brooke Capps
Published: January 24, 2007

NEW YORK (AdAge.com) -- Wendy's is moving its $300 million creative account from Interpublic Group of Cos.' McCann Erickson to Publicis Groupe's Saatchi & Saatchi, and Saatchi sibling MediaVest will handle media buying and planning responsibilities, the marketer said today. ...

Full Article Word count: 537

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