You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Wall Street Journal' to Offer 'Rub 'n Sniff' Ads Going Beyond Perfume to Find Scent Possibilities, like New Money By Nat Ives, Published on January 25, 2007 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.