You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract P&G, Unilever Sit Out the Super Bowl Package-Goods Giants Avoid Clutter of Big Day, Learn to Build Own Buzz By Jack Neff, Published on January 29, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.