Advertising Age Article Abstract
Many Super Bowl Marketers Drop the Ball on Search
Pizza Hut, Salesgenie.com and GoDaddy Were Top Performers in Maintaining Buzz
NEW YORK (AdAge.com) -- Doritos and General Motors Corp. built up buzz for their Super Bowl ads before the big game, hyping their respective consumer-generated-ad contests, but they appeared to forget one of the most important sales fundamentals, the follow-through, according to Reprise Media's Super Bowl search-marketing scorecard. ...