Advertising Age Article Abstract
How Marketers Lost Out to Aggregator Sites After Big Game
Millions Re-Viewed Super Bowl Spots Last Week, but Branded Sites Missed Out Attracting Eyeballs
BATAVIA, Ohio (AdAge.com) -- Super Bowl advertisers fumbled post-game viewing of their ads online by failing to buy search terms such as "Super Bowl ads" and overlooking in their marketing popular websites that aggregate Super Bowl ads. ...