Advertising Age Article Abstract
Madison & Vine Conference: Forget Buzz and Focus on Biz
Plus Video Highlights From Beverly Hills Hotel Event
LOS ANGELES (AdAge.com) -- LOS ANGELES (AdAge.com) -- One of the most memorable messages at the fifth annual Madison & Vine conference last week was Pontiac marketing chief Mark-Hans Richer's: It's about the biz, stupid, not the buzz. He emphasized that sales -- not mere sizzle -- are the real measure of branded entertainment success. Read the story plus see VIDEO HIGHLIGHTS from the event. ...