Advertising Age Article Abstract
Wrigley's Candystand Is Sweet on Nintendo's Wii
Capitalizes on Browser That Allows Users to Play Adver-games on Console
NEW YORK (AdAge.com) -- Wm. Wrigley Jr. Co. is riding Nintendo's Wii wave with the launch of a free web portal offering games users can play on their Wii consoles. Without any contact with Nintendo, the gum giant is linking its popular adver-gaming site, candy-stand.com, to the hugely successful game console through Nintendo's Wii browser. ...