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Advertising Age Article Abstract

Why Dove Oldies Aren't on the Nets -- or YouTube

Confusion Over Video Site's Posting Rules Forces Brand to Reevaluate Viral Strategy

By: Jack Neff
Published: February 19, 2007

BATAVIA, Ohio (AdAge.com) -- Naked women in their 50s and 60s may be fine for Ladies' Home Journal or "Oprah" but apparently not for network TV. And while a ban on Dove's TV spots seems to be exactly what Unilever was looking for, the effort may be hamstrung because the brand didn't get a free ride on YouTube this time. ...

Full Article Word count: 694

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