Advertising Age Article Abstract
Why Dove Oldies Aren't on the Nets -- or YouTube
Confusion Over Video Site's Posting Rules Forces Brand to Reevaluate Viral Strategy
BATAVIA, Ohio (AdAge.com) -- Naked women in their 50s and 60s may be fine for Ladies' Home Journal or "Oprah" but apparently not for network TV. And while a ban on Dove's TV spots seems to be exactly what Unilever was looking for, the effort may be hamstrung because the brand didn't get a free ride on YouTube this time. ...