Advertising Age Article Abstract
'USA Today' Overhauls Website
Adds Web 2.0-like Video and Community Tools
NEW YORK (AdAge.com) -- USA Today this morning became the latest big print property to overhaul its website, introducing all the bells and whistles -- read: video and community tools -- expected online these days. After a history marked by questions about the paper's seriousness, however, its executives see vindication in some elements of Web 2.0. ...