Advertising Age Article Abstract
CEO: Red's Raised Lots of Green
VIEWPOINT: Brand Chief Says True ROI Includes Dollars and Awareness
Last week Ad Age published a story headlined "Costly Red Campaign Reaps Meager $18M." We at Red take extreme issue with the numbers quoted -- to say our partners spent $100 million on marketing is wrong, by more than 50% -- and the fact that the article quoted unidentified experts. We also take issue with the revenue streams credited to our campaign, which has been a fantastic success. ...