You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract HP, Fulfill Your Promise to Make It Personal Revision Needed: Why Hewlett-Packard's Latest Campaign Should Have Told a Different Story By Nilofer Merchant, Published on March 19, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.