You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Functional Widgets Are Shaking Up the Web Those Little Boxes on Your Screen Are Revolutionizing Net Content Consumption By Beth Snyder Bulik, Published on March 19, 2007 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.