Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
Advertising Age Article Abstract
P&G, Major Marketers Crowd Into Direct-Response TV
Conventional Advertisers Wrestle Late-Night Slots from Contour and Others
BATAVIA, Ohio (AdAge.com) -- Once a mainstay in the wee hours, the Contour Pillow is being crowded out of direct-response TV as conventional brand advertisers and fellow DRTV behemoths jockey for -- and drive up the price of -- remnant TV time. ...