Advertising Age Article Abstract
P&G, Major Marketers Crowd Into Direct-Response TV
Conventional Advertisers Wrestle Late-Night Slots from Contour and Others
BATAVIA, Ohio (AdAge.com) -- Once a mainstay in the wee hours, the Contour Pillow is being crowded out of direct-response TV as conventional brand advertisers and fellow DRTV behemoths jockey for -- and drive up the price of -- remnant TV time. ...