News

Advertising Age Article Abstract

P&G, Major Marketers Crowd Into Direct-Response TV

Conventional Advertisers Wrestle Late-Night Slots from Contour and Others

By: Jack Neff
Published: March 18, 2007

BATAVIA, Ohio (AdAge.com) -- Once a mainstay in the wee hours, the Contour Pillow is being crowded out of direct-response TV as conventional brand advertisers and fellow DRTV behemoths jockey for -- and drive up the price of -- remnant TV time. ...

Full Article Word count: 666

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.