You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Morphing a Jewelry Brand Into a Luxury Resort Chain Interview with Bulgari Bali's General Manager By Martin Lindstrom, Published on December 04, 2004 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.