Advertising Age Article Abstract
Jeffrey Glueck Clarifies His Stance on Search
Q&A: Travelocity's Chief Marketing Officer Explains Why Brand Terms Are Better
NEW YORK (AdAge.com) -- Jeffrey Glueck runs a tight ROI shop. The Travelocity chief marketing officer has run extensive testing on all parts of his company's ad spending to get the most out of it, most recently taking a look at the mix of brand and nonbranded search. He detailed several of the findings at the IAB Performance Marketing Forum, but Ad Age Digital asked him to clarify some important points on a complex and often confusing subject. ...