You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Heinz Won Over Wall Street With Trade Spend Down, Product Pipeline Full, Vow to Up Ad Outlay Rings True By Stephanie Thompson, Published on March 26, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.