Advertising Age Article Abstract
Bill Clinton, Boomer President, Likes His 'I Love Lucy'
Road to the Upfront: Viacom's TV Land
NEW YORK (AdAge.com) -- We've grown accustomed to seeing network presidents making the rounds of the cable upfronts this year, but American presidents are another story. TV Land snared former President Bill Clinton for its event for advertisers, billing him as the first "boomer president" to tie in conveniently with their new focus on the 40-plus demo. ...