Advertising Age Article Abstract
Marti Barletta: Big Economic Opportunity in Marketing to Women
Act Now to Tap Into Women's Massive Spending Power
Are you looking for a leadership initiative that's really going to drive your organization? Are you looking for a new way to steal market share, grow sales and boost profit margins? Of course you are. That's why you get the big bucks. So let me ask you this: What are you doing to tap the No. 1 economic opportunity in America, the largest market segment in the world, the chief purchasing officers of just about everything consumer, corporate or small business? I'm talking about marketing to women. ...