Advertising Age Article Abstract
Beyond Pre-Roll: New Opt-in Options That Could Help Monetize Online Video
Companies Experiment With Ways to Get Users to Click to View Your Ads
The absence of a killer-app ad model is arguably the biggest question hindering the growth of the online video ad market. While some publishers are selling pre-roll ads, a number of companies are betting on an entirely new opt-in approach, one they say will be less annoying to consumers and offer better returns to marketers. ...