You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Beyond Pre-Roll: New Opt-in Options That Could Help Monetize Online Video Companies Experiment With Ways to Get Users to Click to View Your Ads By Abbey Klaassen, Published on April 09, 2007 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.