Advertising Age Article Abstract
Kimberly-Clark Beefs Up Marketing Team, Spending
Adds $200 Million and Three Global Execs, Focuses on Digital Media
BATAVIA, Ohio (AdAge.com) -- For its first century in operation, Kimberly-Clark Corp. didn't even have a CMO. Now it's adding three global executives to its central marketing organization, ramping up marketing spending $200 million by 2009 and readying a massive shift to nontraditional media. ...