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Advertising Age Article Abstract

Chrysler Sinks Under Weight of Inventory

Group Loses $1.4B Even as Parent Company Expands Into New Segments, Attracts Younger Buyers

By: Jim Henry
Published: April 16, 2007

DaimlerChrysler is succeeding at critical marketing challenges -- launching models in new segments, attracting younger customers to Dodge and Jeep, and buffing up the Mercedes brand. ...

Full Article Word count: 1539

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