You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Sliding Nissan Needs Brands to Stand Apart Move to Nashville Distracts, but Carmaker Sticks With 'Shift' Tagline and Targets 'Next Generation' of Drivers By Jim Henry, Published on April 16, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.