Advertising Age Article Abstract
TV Networks Still Wrestling With 'Video'
2007 TV Upfront Summit: What Should a Digital Ad Look Like? | Watch the Video
NEW YORK (AdAge.com) -- Shifting dollars to digital may be on every advertiser's to-do list for the 2007 upfront, but uncertainty over what the digital advertising environment should look like for TV networks could hold up getting any deals done, according to experts participating in a panel at Advertising Age and TelevisionWeek's TV Advertising Upfront Summit, held yesterday in New York at The New School. ...