You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract At ARF: YouTube to Get Richer Demo Data Also, CNET Upends Traditional Word-of-Mouth Strategy of Targeting the Influential Few By Abbey Klaassen, Published on April 17, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.