You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Obesity Fear Frenzy Grips Food Industry Why Coke's Creative Chief Esther Lee Isn't Alone in Fearing FTC, Critics By Stephanie Thompson, Published on April 23, 2007 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.