Advertising Age Article Abstract
What's Making 'Friends' With a MySpace User Worth?
Fox, Carat Study Tries to Quantify Return of Social-Network Marketing
NEW YORK (AdAge.com) -- What's the value of a MySpace user letting a brand latch onto his or her page? A return that keeps multiplying long after people have agreed to let marketers on their profiles, according to a study released today by MySpace owner Fox Interactive Media in conjunction with Carat. Fox executives are presenting the results of the study to a group of online-advertising clients today in Los Angeles. ...