You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Media Guy's Got Love for Readers -- Even if Some Call Him Names Thoughtful Fans Offer Kudos for Column on Virginia Tech, but Twitter Devotees Just Think He's an Idiot By Simon Dumenco, Published on May 07, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.